I close the gap
between what a product
is — and what it could
feel like to use.
UX/UI & Product Designer. Nearly 5 years of embedded work where the design actually mattered — for gem graders, laboratory scientists, enterprise teams, and communities that needed a better way to connect.
How I work
Research that changes
direction. Design that
survives delivery.
Three disciplines. One continuous process.
Start with
what you don’t know.
I’ve thrown away a month of design work because one user interview revealed I was solving the wrong problem. That experience is why research comes before everything else — not to confirm what I think, but to correct it.
Competitive Landscape
Not what competitors built — what their decisions reveal about who they design for, and where that leaves a gap.
User Interviews
Listening for what people don’t say as much as what they do. Behavioral patterns over stated preferences.
Usability Testing
Task-based, think-aloud. I test what I’m most attached to — that’s where the useful surprises live.
UX Audits
Heuristic evaluation as a starting hypothesis, not a final answer. What the audit surfaces informs what research needs to test.
Selected Work
Four projects.
A deliberate range.
GIA — Gemological Institute of America
2.5 years designing tools for professionals who stake their reputation on getting it right. Internal platforms, mobile, B2B SaaS — the longest engagement and the most formative.
Learn About My GIA Work →
Case Study · Agency
RKS Design
The question wasn’t aesthetic: how do you make a design firm’s website do what the firm claims to do for clients? Research-led, end-to-end, measured post-launch.
View Case Study →
Case Study · Enterprise
Hamilton Company
Inheriting an approved direction and extending it into a system: 250+ frames, two themes, three platform types, zero exceptions. The constraint that made the design better.
View Case Study →
Case Study · Product Design
loop
Geography as a primary organizing principle, not a filter. Three feeds, three user archetypes, one platform that had to work without compromising any of them.
View Case Study →Let’s talk
If this reads like the kind of designer you need — let’s find out.
I respond to every message within 24 hours. The fastest way to start a conversation is to send one.